REVIVE presents another custom New Era cap release featuring the Detroit Red Wings. This New Era features the Red Wings logo with a black fill on a grey wool cap. This cap is also detailed with a green underbrim. Available in limited quantities, this is now at REVIVE.
REVIVE presents the latest Summer 2011 collection of The Hundreds. We received clean and classic t-shirts for the Summer season. Be sure to check out The Hundreds Summer 2011 collection now available at REVIVE.
REVIVE presents the latest release of custom New Era caps featuring the Detroit Red Wings. These 2 caps feature the original Red Wings logo on a red base and stone base. The caps are detailed with an all camouflage brim. Available in limited quantities, this is now at REVIVE.
REVIVE presents the release of The Hundreds Public Label Summer 2011. This Public Label selection continues to bring a redefined and clean look from The Hundreds. For the Summer 2011 release, selected cut & sew pieces such as tanktops, lightweight sweaters, button-downs, denim jackets, shorts, and selvedge denim is presented. REVIVE is the only store in Michigan to carry Public Label. Available in limited quantities, this is now at REVIVE.
REVIVE presents an exclusive release of Detroit Lions & University of Michigan vintage snapbacks. These snapbacks are presented in classic colorways and logos. Available in limited quantities, this is now at REVIVE.
REVIVE presents a new release of deadstock vintage NBA jerseys. All jerseys are Champion classics. A collection of Bulls, Pistons, Suns, Pacers, Magic, Grizzlies and other jerseys are shown. It’s only right for REVIVE to bring in these throwback jerseys for the Summer season. Available in limited quantities, this is now at REVIVE.
REVIVE presents the new releases of Billionaire Boys Club / Ice Cream season 12. We received crewneck sweaters, denim, shorts, and sneakers. The BBC Classic Curve logo and Ice Cream Servings logo appear on lightweight sweaters. Damaged smart cut BBC denim is presented in a grey finish. BBC presents a new pattern labeled Blastivo which appears on corduroy shorts. Ice Cream brings the Drippy sneakers for the Summer featuring pink and navy details. Available in limited quantities, this is now at REVIVE.
On the heels of the Fall 2010 release of the collaboration celebrating Detroit between Dr. Romanelli and Michigan based boutique Revive, the tandem is back for part two of the much anticipated follow up. Just like its predecessor it will again be paying homage to the city Detroit, Michigan. The first offering between these two entitled “The Detroit Collection” was incredibly successful both in terms of viral exposure as well as sales. The debut consisted of deconstructed jackets with amazing craftsmanship. Romanelli took a mix of vintage jerseys which were reconstructed and eventually cut and sewn via various methods of stitching and patchwork. This new debut will also feature the same high quality workmanship and out-of-the-box ideas that DRx is most known for.
In 2011 on Super Bowl Sunday the world was reintroduced to the city of Detroit thanks to the brand of Chrysler. With its gritty, hard nosed IMPORTED FROM DETROIT commercial Chrysler managed to remind the world that Detroit is still working. It was an instant hit and now has a solid 10 million views on YouTube. Highlighted was the new Chrysler 200 taking a trip up I-75 passing Zug Island with its smog and smoke billowing over the industrial area of the city, as well as passing abandoned buildings and homes. The commercial then highlighted some of Detroit’s most famed landmarks like the Spirit of Detroit, the newly renovated Book-Cadillac hotel and the mighty fist of great boxer Joe Louis. The commercial ends with Eminem onstage at the State Theater while a choir echo’s the melody to his hit ‘Lose Yourself’ from the 2002 film 8 Mile. Despite the constant bashing from the media forgetting that this was once a thriving metropolis, people still care. Dr. Romanelli is one of them and for his new collection is going to be marketing pieces through Revive that represent the workers on whose backs this city was built. Reaching back to the 1950’s and 1960’s Detroit was somewhat of an urban utopia, being the 2nd largest city in America with a bustling downtown filled with families of all races. One of the city’s most famous landmarks was a Hudson’s department store on Woodward Avenue that was the cultural focal point of the thriving downtown. Most families dressed up for the store and made a Saturday of it, spending hours shopping and eating together. It was the tallest department store in the world in 1961 and the biggest in square footage second only to Macy’s of New York City.
Like most of America, early industrial Detroit was patriarchal as women stayed home and tended to the family as the millions of men went to their respective auto jobs working 9 to 5. Your turn-of-the-century Detroit employee was dirtying their ‘blue collar’ shirts in manufacturing jobs in one of the auto plants and steel mills that littered the cities landscape. After the race riots in 1967 amidst the burned and broken buildings, new racial tensions and a collapse of the civility that once defined the city, hundreds of thousands fled to create new suburban communities north of the now legendary 8 Mile Road. While the city is still standing it has no doubt been crippled by the loss of population, failing school systems, mayoral & police corruption and financial woes. However, millions of suburbanites are still driving to and from the city limits to punch the clock for late night and early morning shifts as they keep this nation running on Detroit. Dr. Romanelli and Revive would like to introduce this new collection paying respects to the real architects of this thing we call the ‘auto industry’ that was established by hard working Detroiters over 40 years ago.
One of the first steps for Dr. Romanelli was finding a brand that has superior craftsmanship and could handle the feat of recreating the clothing worn by these early auto workers of the city. Romanelli chose Japanese brand Anachronorm known for their unparalleled remakes of vintage Americana work wear and were brought on to do the cut & sew for the collection. The outcome of their collection is called DRx STEEL WORKS; a tribute to the steel and factory workers of the time period. The Dr Romanelli one of a kind items are a collection of contemporary pieces made from reconstructed authentic work wear relative to the era. Romanelli dug deep researching and finding period pieces from that age to give a correct visual and physical representation of the ‘every man’ uniform for the early Detroit auto workers. Not only is this collection about the workers themselves, but also about what they wore as they created many of the classics that still cruise Woodward every 3rd Saturday in August during the famed Dream Cruise.
Just like all of his other projects Dr. Romanelli has a visual component to provide a graphic narrative of this journey through the likes of 2 different pictorial components. DRx enlisted the help of California based artist and designer Nathan Cabrera, whose work has been featured in art shows all along the West Coast as well as in numerous comic books, magazines, television shows and toy stores. Romanelli, Cabrera and Revive will first be releasing a poster showcasing the drop done by the artist Cabrera and will accompany the poster with a video. Made to mimic and pay tribute to the popular genre of Blaxploitation films from the 1970’s, fans of favorites like Dolemite, The Mack and Detroit 9000 will notice similar themes. The video entitled Lie, Cheat and STEEL (STEEL being used to represent the mills of the city), will visually represent the collection between DRx and Revive by telling a story of the clothing with the hometown representative Big Sean providing the soundtrack.
Look for DRx’s “Motor City Meltdown” collection to be hitting the shelves of Revive this Spring 2011.
Written by: Kyle Kjerrumgaard
154 W Maple Rd
Birmingham, MI 48009
REVIVE presents the latest Better Off Dead ‘Death & War’ collection. Popular designs such as the YSL, LV, and CC logos are finished with skulls and plagues. T-shirts, hoodies, and sweaters are presented in this release. Available for both men and women, this is now at REVIVE.
REVIVE presents The Hundreds Summer 2011 collection. The Hundreds stays bringing the West Coast feel with t-shirts, snapbacks, board shorts, and denim. Snapback caps are perfect for the Summer season as TH presents various colorways and logos. Key t-shirts from the delivery are the Leopard Adam Bomb, Islands, and the Bites t-shirt. The island camouflage print is presented on a pair of board shorts just in time for the Summer season. Be sure to check out The Hundreds Summer 2011 collection now available at REVIVE.